fashioninsights

Win a signed copy of the new must-have book on fashion entrepreneurship

Giveaway! Win a Signed Copy of the new book: Fashion Entrepreneurship

Win a signed copy of the first book to offer a historic account of the fashion industry and how it came to be. It is a must-read for students of fashion and entrepreneurship, and anyone looking to understand and succeed in the fashion industry. Foreword by Renzo Rosso and praise for the book by leading Harvard …

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How to Create a Winning Strategy for Your Fashion Brand

The fashion industry is unique and paradoxical. It’s about a product that is a basic need of humanity, yet it’s also part of a cultural and social phenomenon, and the goal for much of the industry is to create constant change—and generate the desire in the customer to replace one item with another. Yet in …

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Why You Need a Business Plan - and How to Create One

Why You Need a Business Plan – and How to Create One

If you’re a fashion designer or fashion entrepreneur, you possess great aesthetic intuition, are highly creative, and know exactly where you are going with your design vision. And you’ve probably out of necessity filled many roles along your entrepreneurial journey, adding to your skill set and the tools in your fashion business toolbox. At some …

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Why should you hire a consultant for your fashion brand?

Why Hire a Consultant for Your Fashion Brand?

At some point in our business journey, most of us in the fashion industry could benefit from hiring a consultant. Whether you’re a designer just preparing to launch your designs or an established fashion brand that’s planning a growth initiative, there are many points in the life cycle of a business when the need for …

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Gucci 100 ad campaign showing how excellent they are at storytelling

How to Tell Your Fashion Brand’s Story

When we first meet someone and listen to what they have to say, we’re listening to their stories. And they’re listening to ours. It’s our way of connecting, understanding, relating, and bonding. Storytelling is in our very nature; it’s part of the fabric of humanity and has been since early humans started painting on cave …

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Where to network in the fashion industry

New to the Fashion Industry? Here’s Where to Network

Most of us recognize the value of a strong network. So many jobs and internship opportunities never see the light of day – on a corporate website, job board, or anywhere else. In this, the fashion industry is no different from any other. Many opportunities are filled through word of mouth and connections. Most emerging …

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How to build connections in the fashion industry

4 Tips for Growing Your Network in the Fashion Industry

As a fashion business consultant, entrepreneurship professor, and owner of my own luxury leather goods label, one of the questions I’m asked most frequently is, “How do I network in the fashion industry—especially with little or no fashion industry experience?” Let me just say that, as an introvert who was once a complete fashion industry …

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Leather goods production for fashion brand Neri Karra

How Emerging Fashion Brands Can Find and Work With a Manufacturer

Many years ago, when I was asked to consult for an emerging fashion brand, I did so as a favor, and did not have any plans to become a consultant at the time. I had (and still have) my own fashion brand, and at the time I was also a full-time academic. But a former …

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